Why Home Buying Should Be Easy

When people are looking to shop around and not just buy something directly off of Amazon, they're usually looking to either save money or to support someone making great things. Give them a reason to trust you! Tell them what your goal is, what sort of mission your company has to deliver to customers-- what made you create your business in the first place?

Elaborate on what you've done to achieve that goal. Maybe you only buy organic materials and make sure to pair a fair wage to someone in a local factory, rather than overseas in a country you may not be able to check in on the condition of your workers. It may be that you just didn't want someone telling you what to do and you just got sick of the corporate politics. People want to hear about that, and this is where you tell them.

So what happens when a potential customer doesn't want to hear about your company? They'll check this page for other credibility information, like reviews, your location, maybe more images of your team. No matter what, people want to know that they're getting what they're expecting to get when they purchase anything from you. Its up to you to shape that expectation and then meet it.